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Business personal statement example (2)

Student-written example
  • Reading time: 2 minutes
  • Price: Free download
  • Published: 30th June 2019
  • Word count: 527 words
  • File format: Text

I have always been curious about how my friends and family generate money, one word which always comes to mind when thinking about it, is ‘business’. Business has been a part of my life from an early age due to my parents running their own business and letting me in on their family secrets.

I currently study Politics, Drama and double Business BTEC. The subjects which I currently study in my Sixth form have really broadened my knowledge on Business and the different internal and external factors which affect Businesses in our everyday lives. Studying my subjects have really improved my skills. For example, studying Drama has really helped develop my organisational skills, my confidence and my presentation skills due to the amount of performances and group work that is done during class, whereas Politics and Business have helped me think logically about topics and helped develop my data analysis skills and communication skills.

Business is one the most important things in today’s society, mainly as Business is important to a country’s economy as it creates and provides jobs, services and goods. This is why I have an interest in how businesses take the road to success through perseverance and marketing strategies. I’m also very interested in advertising through marketing and how businesses improve their brand awareness to increase revenue.

Outside of my Sixth Form, I play badminton every Saturday and I see a personal trainer twice a week to improve my coordination and health. Playing badminton has really improved my social and teamwork skills as I enjoy playing as a team and working together to achieve a common goal.

I have had work experience in my father’s company named K-Med which is a medical business based in London which sells medical goods. I worked there for most of my summer and helped do deliveries, clean, and help on their medical website. I have also helped take care of their warehouse and pack boxes to be sent out to customers, this was very a good opportunity as it gave me great insight into their business and how they operate as a company.

In January I went to the Arab Health exhibition at the Dubai World Trade Centre as an exhibitor with my father to talk to clients and hand out leaflets and give information to other passing visitors, this was an incredible opportunity as I was able to explore the exhibition to see other companies and their own marketing strategies to gain more customers and also to learn and familiarize myself with other medical items/products being advertised by the other exhibitors in the exhibition. This was very beneficial as there were more than 4000 exhibiting companies showcasing the latest in healthcare, which I found extremely interesting as 41% of Arab Health attendees are key players from government entities and hospitals which are a big factor for their countries health care and economy.

I personally believe that my love for business and thirst for knowledge will help support me in my study for a degree at university and that I am ready to take on the challenges ahead in my course.

1st July 2018

Kxxxxx Kxxxx

Why this example works — strengths and ways to improve

You have genuinely useful material, especially the summer at K-Med and the Arab Health exhibition, but the draft mostly lists tasks and skills rather than showing what you noticed or questioned. Your stated interest in marketing and brand awareness is promising yet undeveloped. Sharper reflection, fewer general claims about business, and tighter sentences would make this far more convincing.

Subject motivation

I’m also very interested in advertising through marketing and how businesses improve their brand awareness

This is your clearest motivation, and it gives the statement a focus. However, it arrives after general claims about business mattering to the economy. Explaining which brand, campaign or exhibitor strategy sparked this interest, and what puzzled you about it, would make the motivation personal rather than asserted.

Academic preparation

broadened my knowledge on Business and the different internal and external factors

Your Business BTEC and Politics are relevant, but you never name a topic, unit, assignment or concept you studied. Mentioning one specific piece of coursework, such as a marketing or finance task, and what it taught you would demonstrate preparation far better than saying your knowledge was broadened.

Evidence and reflection

it gave me great insight into their business and how they operate as a company

You state that you gained insight but do not say what it was. Packing orders and helping with the website could reveal stock management, customer expectations or online sales. Naming one observation and why it changed your thinking would turn this into real reflection rather than a generic conclusion.

Relevant experience

able to explore the exhibition to see other companies and their own marketing strategies

The exhibition is excellent, distinctive evidence that links directly to your marketing interest. At present you report statistics about attendees instead of your own observations. Comparing two exhibitors' approaches, or describing how visitors responded to your leaflets, would show analytical thinking.

Credibility and voice

Business is one the most important things in today’s society

Broad statements like this, and repeated phrases such as 'really improved my skills', weaken your voice because any applicant could write them. Your experiences are credible and modest, which helps; letting specific details carry the paragraph would sound more like you and less like a template.

Structure and format

I play badminton every Saturday and I see a personal trainer

The badminton paragraph sits between your academic and work sections, interrupting the business thread, and its teamwork link feels forced. The work experience would read better straight after your subjects. Several long run-on sentences, particularly in the exhibition paragraph, need splitting, and some proofreading errors remain.

What you’ve done well

  • The Arab Health exhibition, where you spoke to clients and observed marketing strategies, is a specific, memorable experience directly tied to your interest.
  • Your hands-on summer at K-Med covering deliveries, warehouse work and the website shows practical exposure to how a small company operates.

How this draft could improve

  • For each experience, replace phrases like 'great insight' with one concrete thing you noticed and what it made you think about business.
  • Cut the general paragraph on business's importance to society and use the space to develop your marketing interest with a specific example or reading.
  • Proofread for run-on sentences and errors such as 'one the most' and 'very a good', and reorder paragraphs so work experience follows your studies.

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