Working as a marketing manager for the past five years has put me on the front lines of some very dramatic changes to the field of marketing and to the overall business environment on a local and global level. These are exciting times but yet very challenging as it seems like everything is in constant flux and there are so many issues and pressures to think about. Many of these require a new type of leader who is willing to take on so many forces at one time and deliver the right strategies.
I want to be the model of the new leader to show others how it is done, but I realize my world knowledge needs to be further bolstered by more study through a business school like your own that is taking a lead in new areas of marketing, including online marketing, social media marketing, brand marketing and relationship marketing.
My past projects have been considered leading-edge by the company where often I went out on what was a radical strategy only to find that it worked to think that far out of the box. As a result, we established many precedents in the area of marketing and far exceeded the financial targets set with various products. The underlying success factors in these projects related to the extensive amount of qualitative and quantitative research, metrics and measurements of results, fiscal management and project management and alignment between corporate strategy and Internet strategy. In addition to these success factors, I learned the value of including the team and getting senior management onboard with innovative marketing programmes.
Now, I want to take it to the next level in terms of what I can offer the company I work for or even branch out with other opportunities as the pace of change continues throughout marketing and business.
My objectives are to continue to enhance my leadership skills so that I can manage groups of people through these types of projects where there may be uncertainty and risk involved in developing and executing a project in a completely different way. Your University has some of the most advanced and cutting-edge marketing classes as well as is renowned for its leadership programme that I know it would provide the foundation to take my develop of innovative marketing projects to the next level and accelerate company goals while stimulating my career development.
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