Business school personal statement example

Personal statement questions often are geared toward determining if a business school candidate has what it takes to be a leader, manager, or even a team player, so questions are often geared toward discussing how you would handle a typical business scenario or how an accomplishment has shown you can be a leader or a good team member.

Here are some common examples of topics for a business school personal statement:

  • How have you endured adversity?
  • How can you fulfil the role of a diversity applicant?
  • How have you matured?
  • What have you learned from a mentor in your life?
  • What event or issue has held importance or value for you and why?
  • What are you passionate about and why?
  • How have you used any leadership skills to handle a problem or issue in your life?
  • What coursework, experiences, or research related to business has motivated you and why?
  • What business school or programme fits your goal?
  • What was the most important course or professor that has influenced you and why?
  • What personal skills, hobbies, or activities can make you an asset to the business community and why?
  • What pivotal experiences or life events have influenced you to pursue a business career?
  • What did you do when faced with a situation where the majority was against you?
  • How did you work within a group environment to solve a problem or hit a key target?

Here is part of a business school personal statement sample:

Working as a marketing manager for the past five years has put me on the front lines of some very dramatic changes to the field of marketing and to the overall business environment on a local and global level. These are exciting times but yet very challenging as it seems like everything is in constant flux and there are so many issues and pressures to think about. Many of these require a new type of leader who is willing to take on so many forces at one time and deliver the right strategies. I want to be the model of the new leader to show others how it is done, but I realize my world knowledge needs to be further bolstered by more study through a business school like your own that is taking a lead in new areas of marketing, including online marketing, social media marketing, brand marketing and relationship marketing. My past projects have been considered leading-edge by the company where often I went out on what was a radical strategy only to find that it worked to think that far out of the box. As a result, we established many precedents in the area of marketing and far exceeded the financial targets set with various products. The underlying success factors in these projects related to the extensive amount of qualitative and quantitative research, metrics and measurements of results, fiscal management and project management and alignment between corporate strategy and Internet strategy. In addition to these success factors, I learned the value of including the team and getting senior management onboard with innovative marketing programmes. Now, I want to take it to the next level in terms of what I can offer the company I work for or even branch out with other opportunities as the pace of change continues throughout marketing and business. My objectives are to continue to enhance my leadership skills so that I can manage groups of people through these types of projects where there may be uncertainty and risk involved in developing and executing a project in a completely different way. Your University has some of the most advanced and cutting-edge marketing classes as well as is renowned for its leadership programme that I know it would provide the foundation to take my develop of innovative marketing projects to the next level and accelerate company goals while stimulating my career development.

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